OkCupid Coins New Term “VILF” (Voter Let me… Ya Know)
OkCupid Encourages Voter Registration With New ‘VILF’ Campaign
Because the launch of OkCupid's Voter 2020 badge earlier this year, the dating application reports that 125,000 people over the U . s . States have added it for their dating profile. Now, they are launching an advertisement campaign to get the word out using the ultimate hope of having much more individuals to exercise their to election this Election Day.
RELATED: Voting May Be 2020's Greatest Turn-On
OkCupid's SFW approach includes posters, in-person occasions as well as an movie that spoofs individuals cheesy political attack ads everyone knows and begrudgingly type of love.
Don't be considered a Trevor. Register to Election and become a #VILF. https://t.co/Fi5sDbsxwC
&mdash OkCupid (@okcupid) September 17, 2020
The ad is centered on a make believe (but most likely very familiar) character named Trevor who "can flex his abs, his jaw. and the volunteer use children." The ad's dramatic voice-over continues, "but he is able to't flex his voter pin while he never registered."
The satirical video includes the stellar line, "A-list looks can't compensate for D-bag values," while advocating viewers not to end up like Trevor. At its conclusion, the ad encourages viewers to join up to election and become a… VILF. Curious exactly what a VILF is? Well, it's a spin around the familiar MILF acronym, with this particular one standing for &mdash you suspected it &mdash "Voter I'd Prefer to F***."
Should you've already done your behalf and registered to election, amazing! OkCupid users allow potential dates know exactly that with the addition of the application's Voter 2020 badge for their dating profile. It ought to be noted that registered voters are 85 % more prone to get a message around the application, so consider exercising your to election because the ultimate turn-on at this time. The application also launched a Voter 2020 Stack earlier this year to assist registered voters connect easier.
"Is the action of voting inherently super hot? Not. Are you currently much less attractive if you do not? Obviously," mentioned Bianca Guimaraes and Kevin Mulroy, co-Executive Creative Company directors at Mischief, the marketing agency that helped OkCupid using the ads. "This campaign celebrates all of the VILFs available doing their hot, sexy social duty."
In the event that doesn't encourage folks to join up and also have their voice counted within the presidential election on Nov. 3, we're less than sure what’s going to.
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